Wednesday, September 2, 2020

Server Essay Example | Topics and Well Written Essays - 500 words

Server - Essay Example The PC system ought to likewise be made sure about from harms that may result from physical elements and risks brought about by PC infection. Accordingly, arrange security is incredibly basic in any organization; the central data official ought to know about how to guarantee organize security. There are a few manners by which unapproved clients can access the distributed systems in an organization. To start with, they can get to the friend systems by utilizing any of the organized PCs to type an extraordinary username just as secret key. This can be forestalled by ensuring that the organized PCs can't be gotten to truly. To accomplish this, the BIOS security ought to be empowered; this ensures the client sets an entrance name and secret key for the PCs (Maiwald, 2003). Maiwald (2003) affirms that programmers and other unapproved clients can access a company’s cut off based system by utilizing the name and secret phrase of someone else. In such a case, passwords ought to be changed all the time, and they ought not additionally be recorded. Along these lines, it will be amazingly hard for unapproved clients to get to the company’s organize. Information encryption can likewise be utilized to guarantee that the system is secure and not open to unapproved people. Information ought to be scrambled before sending it onto the system. Along these lines, the information will get garbled even by an individual who may endeavor to tap the link and read the information when it ignores the system. Upon landing in the best possible PC, the code intended to translate encoded information separates it into bits. The code at that point makes an interpretation of the bits into data that can be comprehended (Gollmann, 2011). As indicated by Brown (2000), the system foundation of an organization ought to likewise be shielded from PC infections which may contaminate the working frameworks and documents. Infections can be transmitted through direct link association, floppy circles or CDs. Different methods in which infections can be transmitted incorporate electronic ways, for example, through

Saturday, August 22, 2020

ON THE BUS WITH ROSA PARKS RESEARCH PAPER Essay

ON THE BUS WITH ROSA PARKS RESEARCH PAPER - Essay Example y cello in her secondary school band and visit the White House without precedent for her senior year of secondary school as a Presidential Scholar (â€Å"Rita Dove†, 2005). Her training included graduating summa cum laude from Miami University in Ohio, two years concentrating in Germany, taking a Master’s from the University of Iowa and afterward proceeding onward to instruct exploratory writing at Arizona State University. She had just increased some open acknowledgment through magazines and compilations before she distributed her first assortment of verse in 1980. Her third assortment won the Pulitzer Prize in 1987. Her vocation has likewise included short stories, plays and content for symphonic music (â€Å"Rita Dove†, 2005). Albeit productive in her composition, Dove says she doesn’t get motivation from any a certain something. â€Å"If you hang tight for motivation, inspiration’s going to leave and search for increasingly fruitful ground to w ork with† (â€Å"An Online Interview†, 1994). Approached in a similar meeting for guidance for growing authors, Dove includes, â€Å"they can just compose what they feel. That doesn’t mean they need to encounter it, yet to compose something since another person figures its right, to compose for PC reasons, to compose in light of the fact that you figure you should manage this subject, is never going to yield whatever is truly going to issue to anybody else.† To comprehend Dove’s motivations for sonnets, for example, those found in her assortment On the Bus with Rosa Parks, it is along these lines important to look at the sonnets themselves. On the Bus with Rosa Parks is an assortment of free section sonnets that are approximately associated by the characters included and the encounters shared. The book has a legitimate movement. It begins with the individual Lucille as she battles to conceive an offspring alone in her Depression-time home subsequent to having been relinquished (briefly) by her better half Joe. As it creates, Dove progressively gets more noteworthy inclusion with the outside world as the offspring of Lucille and Joe increment

Friday, August 21, 2020

Judaism †Meaning of life Essay

The importance of life is a philosophical inquiry concerning the centrality of life or presence when all is said in done. It can likewise be communicated in various structures, for example, â€Å"Why would we say we are here? â€Å", â€Å"What is life about? â€Å", and â€Å"What is the reason for presence? † It has been the subject of much philosophical, logical, and religious hypothesis since the beginning. There have been an enormous number of proposed answers to these inquiries from a wide range of social and ideological foundations. The significance of life is in the philosophical and strict originations of presence, social ties, cognizance, and joy, and fringes on numerous different issues, for example, representative importance, philosophy, esteem, reason, morals, great and malicious, unrestrained choice, the presence of one or various Gods, originations of God, the spirit, and existence in the wake of death. Logical commitments center basically around depicting related experimental realities about the universe, investigating the unique situation and parameters concerning the ‘how’ of life. Science additionally examines and can give suggestions to the quest for prosperity and a related origination of ethical quality. Another option, humanistic methodology suggests the conversation starter â€Å"What is an incredible importance? † The estimation of the inquiry relating to the reason forever may agree with the accomplishment of extreme reality, or a sentiment of unity, or even a sentiment of holiness. oversees the universe. Closeness with the God of Israel is through investigation of His Torah, and adherence to its mitzvot (divine laws). In conventional Judaism, God built up an exceptional pledge with a people, the individuals of Israel, at Mount Sinai, giving the Jewish instructions. Torah includes the composed Pentateuch and the translated oral convention, further created through the ages. The Jewish individuals are proposed as â€Å"a realm of clerics and a sacred nation†[69] and a â€Å"light to the Nations†, affecting different people groups to keep their own religio-moral Seven Laws of Noah. The messianic period is viewed as the flawlessness of this double way to God. Jewish observances include moral and custom, positive and prohibative orders. Present day Jewish categories contrast over the nature, significance and accentuations of mitzvot. Jewish way of thinking underscores that God isn't influenced or profited, yet the individual and society advantage by gravitating toward to God. The realist Maimonides sees the moral and custom perfect instructions as an important, however inadequate groundwork for philosophical comprehension of God, with its affection and stunningness. [70] Among crucial qualities in the Torah are quest for equity, sympathy, harmony, generosity, difficult work, flourishing, lowliness, and training. [71][72] The world to come,[73] arranged in the present, lifts man to an everlasting association with God. [74] Simeon the Righteous says, â€Å"the world stands on three things: on Torah, on adore, and on demonstrations of cherishing thoughtfulness. † The petition book relates, â€Å"blessed is our God who made us for his honor†¦ and planted inside us everlasting life. † Of this specific circumstance, the Talmud states, â€Å"everything that God does is for the good,† including languishing. The Jewish enchanted Kabbalah gives complimentary exclusive implications of life. Just as Judaism giving an inalienable relationship God (individual belief in a higher power), in Kabbalah the profound and physical creation is an incomprehensible appearance of the inherent parts of God’s Being (panentheism), identified with the Shekhinah (Divine female). Jewish recognition joins the sephirot (Divine characteristics) on high, reestablishing agreement to creation. In Lurianic Kabbalah, the importance of life is the messianic amendment of the broke flashes of God’s persona, banished in physical presence (the Kelipot shells), through the activities of Jewish recognition. [75] Through this, in Hasidic Judaism a definitive fundamental â€Å"desire† of God is the disclosure of the Omnipresent Divine quintessence through materiality, accomplished by man from inside his constrained physical domain, when the body will offer life to the spirit. Zoroastrianism is the religion and reasoning named after its prophet Zoroaster, which is accepted to have affected the convictions of Judaism and its relative religions. [77] Zoroastrians have confidence in a universe made by a supernatural God, Ahura Mazda, to whom all love is at last coordinated. Ahura Mazda’s creation is asha, truth and request, and it is in struggle with its absolute opposite, druj, lie and turmoil. (See likewise Zoroastrian eschatology). Since mankind has through and through freedom, individuals must be liable for their ethical decisions. By utilizing unrestrained choice, individuals must play a functioning job in the all inclusive clash, with great considerations, great words and great deeds to guarantee bliss and to keep turmoil under control.

Tuesday, May 26, 2020

4 Types of Interactive Content to Boost Your Content Marketing

Interactive marketing is a customer-oriented approach to marketing that engages the user and requires their participation. The most popular forms of interactive marketing content are polls, surveys, quizzes and games. This type of content can help you drive awareness, engage your audience, generate high-converting leads, convert to sales, or nurture brand loyalty. Related: Generating leads with content marketing—4 things most brands get wrong In a recent Content Marketing Institute survey, marketers compared interactive and static content. Around 80% of them agreed that interactive content was more effective at capturing attention, converting site visitors and ensuring brand message retention. In particular, let's take a look at 4 types of interactive content that are most likely to bring you results. Polls & surveys Polls and surveys are probably the simplest and oldest form of interactive marketing. They're a great way to get in touch with your audience, but despite their simplicity, you can use them in several different ways to help you build a genuine connection with your followers. The easiest and most straightforward way to use polls and surveys is to ask your audience or customers for opinions about your product, service or content. Source: Twitter For example, many content creators run regular polls to inform their content creation strategy. Source: Twitter While many marketers use polls as part of their content creation process, it doesn't have to be the only way to engage with your audience or customers. You can use polls to obtain relevant statistics from your industry and later turn them into a valuable source of unique content that will boost your authority in the business field. Source: Twitter Of course, polls don't have to be all work and no play—if your brand relies on aligning with your customer's lifestyle, values and interests, you can always use relaxing or entertaining content to nurture friendly, close relationships with them. Source: Twitter Finally, you can also use current local (or global) events & news to start a conversation with your audience in a way that feels relevant to your product or brand. Source: Twitter If you have any doubts on whether polls draw engagement, I kept the number of likes and retweets visible in the last screenshot. As you can see, despite drawing only two engagements typical for static posts (one like and one reply), the poll itself attracted 89 people to vote. Incorporating polls in your content marketing strategy is pretty much a breeze—polls are a regular feature on both Facebook and Twitter, and it only takes a few clicks to create them. Contests Another well-known marketing strategy that still delivers amazing results is the gamification of various contests and challenges. Gamification can bring an up-to-150% increase in engagement, so naturally, almost 87% of retailers plan to use it within the next five years. In terms of content marketing, challenges and photo/video contests are a great way to gather user-generated content that can later be used or repurposed for brand development. Unless you've been living under a rock, you've probably heard about the famous ALS "Ice Bucket" challenge that managed to raise awareness about a rare neuron disease, engage 17 million participants, and collect $115 million in donations that led to a breakthrough in determining the cause of ALS. Actors Henry Cavill & Amy Adams do the ALS challenge. Source: YouTube The ALS awareness campaign challenged people to dump a bucket of ice over their head (or have another person do it to them). Then, participants nominated the next participant—the only way to opt-out of getting showered with ice was to donate money to the ALS Association. Similarly, you can challenge your audience to a little photo or video contest with a unique hashtag on social media in exchange for a fitting reward. Of course, whatever the topic of the contest is, it has to align with your brand values and product. There's not much point in organizing a photo challenge depicting the wonders of nature if you're selling used car parts—but there are plenty of other challenges that would fit splendidly. Source: National Geographic In the end, your contest should neither be too easy nor too difficult. You want people to put some time into connecting with you in exchange for a prize or benefit that seems attainable and worthy of the work it requires. You don't want to frustrate people or make them feel cheated. A good challenge will bring out people's natural curiosity and competitive spirit. The better you are at that, the greater your chances of going viral. If your contest is engaging, people will be eager to share it. [Click to tweet ] Quizzes You've probably procrastinated a project by doing dozens of absurd quizzes with titles like "Tell us your favorite One Direction member and we'll tell you which garlic bread you are." Apart from being addictive and fun, quizzes can also be a great way to boost your content marketing and sell more. How? Quizzes have a 78% completion rate and an 82% click-to-conversion rate. They satisfy our need for introspection, self-confirmation, recognition and belonging—making them super clickable, convincing and shareable (qualities you definitely want in your marketing content). For example, you can capture people's attention by running a quiz on your website or social media, promising they'll discover something about themselves (ideally, something relevant to your brand). The results they get can direct them towards a landing page or collect their email address in exchange. But, don't think that quizzes are only good for retailers and entertainment websites. This type of interactive content is also a great way to reach out to business clients. By identifying the unique challenges of your B2B buyers, you can create quizzes that offer them practical, customized solutions in the form of quiz results. Interactive websites Interactive websites engage and inspire your potential customers to explore content in a way regular blog posts don't. Take, for example, this piece of sponsored content in The Washington Post. Source: The Washington Post The National Association of Realtors published an article with the goal of reaching their target market of first-time homebuyers. As the younger generation is more cautious and skeptical about purchasing real estate, realtor marketers knew they had to step up their game. Source: The Washington Post And the article itself does feel like a game, constantly requiring the reader's attention and interaction. (For example, there's an interactive infographic.) Content sections are intertwined with relevant survey questions about personal experiences, opinions and expectations. Source: The Washington Post Apart from reaching a skeptical audience with content that responds to their common complaints and questions, the survey was also a way to help realtors gather data about their ideal customer. Source: The Washington Post While interactive websites require extra work and time in development, that investment pays off. Try it on yourself—even if you're not a first-time home buyer, did you feel compelled to check out the article anyway? Exactly. A great interactive website encourages visitors to explore, click and read (!) your content. Key takeaway As the digital sphere grows more personalized, interactive content is slowly becoming the norm. Software developers are keeping up, providing marketers with tools that turn interactive content creation from a daunting task into a 10-minute routine. However, even if you decide to dedicate more time and resources to this type of content marketing, keep in mind the reward. Interactive content generates 4-5x more pageviews and 2x more conversions than static content. Why not give it a try? Extra credit: See how Lucidpress can streamline your brand's content marketing and keep your team on the same page.

Saturday, May 16, 2020

Women s Suffrage By Susan B. Anthony Silver Dollar

It’s sobering to realize that it’s only been 95 years since the first woman legally cast her ballot in an American presidential election. March is Women’s History Month and before it’s over for 2015, I’d like to propose that we launch an effort to memorialize the immense contributions of the American women’s suffrage leaders by adding their likeness to at least one of our pieces of currency. The Susan B. Anthony silver dollar had a short but awkward run from 1979-1981 and again in 1999 before production halted. In recent months, there have been discussions about replacing President Jackson on the $20 bill with someone else. Why not the three leading women who devoted their lives to the rights of women voters and changed the course of American history without ever casting a legal ballot of their own? In the rotunda of the U.S. Capitol stands a striking, white sculpture of three incredible women. It is the first sculpture in the Capitol sculpted by a woman (Adelaide Johnson), of women (Susan B. Anthony, Elizabeth Cady Stanton and Lucretia Mott) and for women. The sculpture gives the appearance of being unfinished or incomplete as a way of illustrating that the contributions of women to American government are still taking place and will never be finished. Today, women have a voice in our government because of the sacrifices and courageous efforts of those first â€Å"Women’s Suffrage† crusaders. They challenged convention, changed history and lived by the conviction of Susan B.Show MoreRelatedA Look into Susan B. Anthony531 Words   |  2 Pages Never got to see women get rights to vote. But got to see the effect of her protests, speeches, and articles all the way to her death. Susan B. Anthony was a lady who was influenced by her Quaker family. She made ma ny accomplishments even though it didn’t come in the form of a medal. She made history without fighting, medals, or money. Just her dedication to help women and slaves. Susan B. Anthony was born on February15, 1820. Anthony was the second oldest of eight children.Read MoreA Brief Note On The United States And The Civil War2270 Words   |  10 Pagesprotection of the laws, and was proposed in response to issues related to former slaves following the American Civil War. 3. 15th amendment- Prohibits the federal and state governments from denying a citizen the right to vote based on that citizen s race, color, or previous condition of servitude. 4. Jim Crow Laws- Were state and local laws enforcing racial segregation in the Southern United States. Enacted after the Reconstruction period. 5. Black Codes- These laws had the intent and the effectRead MoreRegents Exam in U.S. History and Government7115 Words   |  29 Pagesinformation on your answer sheet. Then fill in the heading of each page of your essay booklet. This examination has three parts. You are to answer all questions in all parts. Use black or dark-blue ink to write your answers to Parts II, III A, and III B. Part I contains 50 multiple-choice questions. Record your answers to these questions as directed on the answer sheet. Part II contains one thematic essay question. Write your answer to this question in the essay booklet, beginning on page 1. Part IIIRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pages E SSAYS ON TWENTIETH-C ENTURY H ISTORY In the series Critical Perspectives on the Past, edited by Susan Porter Benson, Stephen Brier, and Roy Rosenzweig Also in this series: Paula Hamilton and Linda Shopes, eds., Oral History and Public Memories Tiffany Ruby Patterson, Zora Neale Hurston and a History of Southern Life Lisa M. Fine, The Story of Reo Joe: Work, Kin, and Community in Autotown, U.S.A. Van Gosse and Richard Moser, eds., The World the Sixties Made: Politics and CultureRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 Pages(a) The photo on top, taken in 1904 inside a Daimler Motor Company factory, is an example of the use of small-batch production, a production system in which small groups of people work together and perform all the tasks needed to assemble a product. (b) In 1913, Henry Ford revolutionized the production process of a car by pioneering mass production manufacturing, a production system in which a conveyor belt brings each car to the workers, and each individual worker performs a single task along the

Wednesday, May 6, 2020

Ideal Body Types in Hong Kong Essay - 1541 Words

Topic: What are the ideal body types for men and women in Hong Kong society? In what ways are these body types perpetuated through mass media, technology, and medicine? According to Bartky (1999), is body modification a form of self-empowerment or self-punishment? Introduction Human body is one of the elements used to assess the attractiveness of a person. Since the aesthetics theory varies in different countries and regions due to different history and cultural background, the description of general accepted aesthetically pleasing body will be different between communities. In this essay, the discussion will be focus on the ideal body types in Hong Kong society, how they are promoted and affect the society. Also, body modification†¦show more content†¦These advertisements often compare the attractiveness of a thin woman and fat woman in some recreational places and show that a slim woman has more advantage in attracting men and the spotlight in the event. Artists and idols from the entertainment industry often being the spokesperson of some slimming centers in Hong Kong. Joyce Cheng is an example and she aroused public attention and interest towards being slim. Her dieting diary was one of the best-selling books in the Book Exhibition 2004, selli ng 25,000 copies in just a few days (Sze, 2005). Besides of the advertisements from slimming centers, advertisements from fitness centers and gym rooms are abundant in Hong Kong society too. Muscular models are hired to film for the commercials. Cameras focus on the muscles and the body shape of the models. An image of muscular men is delivered through these advertisements. The Mr. Hong Kong Contest organized by the Television Broadcasts also shows the preference of muscular bodies in the Hong Kong society. In the beauty contest, when judges are required to evaluate the physical attractiveness of the contestants, muscular contestants usually will have a higher score. In the society, there are a lot of medical methods, drugs or food products claiming they can help users to achieve the ideal body types. Advertisements of these products can be seen everywhere and creating a trend inShow MoreRelatedEssay on The Fear of Fat Criterion Within the DSM IV1626 Words   |  7 Pages As our society is bombarded with the images of manufactured beauty and â€Å"thinness†, conversations increasingly center on dieting and body dissatisfaction. The media advertises weight loss products in the form of pills, drinks, surgery, fitness equipment and support groups to mold individuals into the proposed ideal form. This evidence alone suggests a strong case for the possibility of a pathological fear of fat. Is this fear, however, the driving force behind all cases of anorexiaRead More Colonialism in Jackie Chan Films Essay3282 Words   |  14 Pagesover 20 years Jackie Chan has been the biggest action star in most of the world. First becoming po pular in his native Hong Kong in the early 80s, his popularity slowly spread across the globe, and finally hit the U.S. with the 1996 release of Rumble In The Bronx (1994.) Since then Chan has made three highly successful films with American studois and several more with the Hong Kong studio Golden Harvest. He is easily one of the most recognizable Asian movie stars or all-time. Jackie Chan’s movies areRead MoreCritique Of The Intervention Of Sustainable Seafood And Fisheries2779 Words   |  12 PagesCritique of the intervention of Sustainable Seafood and Fisheries in Hong Kong: WWF’s Seafood Choice Initiative (WWF, 2015) Word Count: 2876 words 1 Introduction 1.1 What does sustainable consumption mean and why is an intervention important? Many studies have shown that a large extent of environmental degradation is in fact related to the consumers (Heiskanen and Pantzar, 1997). Consumption has become the predominant and essential phenomena of our lives (Ratneshwar et al., 2000). In orderRead MoreLululemon1323 Words   |  6 Pagesnew stores had to be opened. These expanded with time and as of October 2012, Lululemon runs approximately 201 stores. These include locations in North America, as well as Australia and New Zealand. It also has showrooms in Great Britain, and in Hong Kong. Lululemon is also sold at fitness studios including CorePower Yoga, Physique 57 and more. Lululemon also has a subsidiary which targets girls between the ages 6-12 called, Ivivva Athletica. As of October 2012, Ivviva has 14 locations, mostlyRead MoreWhy Advertisements Are Killing You Essay1078 Words   |  5 Pagesadvertisements of the perfect body image have been shown, which places a toll on certain teenagers. This exposure contributes drastically the desirable body types, to the use of weight-loss products and health and psychological issues. Society shapes the individual in many ways, more than one realizes. Advertisements highlight what a desirable body is and individuals unknowingly believe it to be true. â€Å"Advertisements emphasize thinness as a standard for female beauty, and the bodies idealized in the mediaRead MoreHow Chinese Cinema Has Reflected And Shaped The Idea Of Nation2724 Words   |  11 PagesBeijing opera and martial arts are also debated in how it reflects nation. Additionally, I will examine how the framing and characterization of Lee, and in specific in his role as Chen Zhen in the film ‘Fist of Fury’ compresses within the masculine body of Bruce Lee the character of Chinese nationalism and masculinity. What do cinema and movies actually mean? The term cinema is defined as the art of moving pictures or a visual media that tells stories, exposes reality and conveys messages. On theRead MoreEntering Grooming Business in Hong Kong Pest Analysis8712 Words   |  35 Pagessocial and technological environment in Hong Kong. The research and analysis is then used to evaluate the market for potential in pet grooming service. â€Å"Hong Kong is such a cramped place that it is surprising to learn that we have hundreds of thousands of dogs sharing our city with us†, according to South China Morning Post (2006, p.14). Nonetheless, due to the desire for more sophisticated pet products including pet grooming services, the pet industry in Hong Kong has been flourishing despite the alreadyRead MoreDefine the Manager Terrain28443 Words   |  114 PagesVictor Haines, Consultant, OUHK Copyright  © The Open University of Hong Kong, 1990, 1994, 2002, 2006, 2007, 2008, 2009. Revised April 2011. All rights reserved. No part of this material may be reproduced in any form by any means without permission in writing from the President, The Open University of Hong Kong. Sale of this material is prohibited. The Open University of Hong Kong 30 Good Shepherd Street Ho Man Tin, Kowloon Hong Kong Contents Overview Introduction The manager: Omnipotent or symbolicRead MorePacific Coffee Marketing5484 Words   |  22 Pagescoffee beverages in response to the high demand for specialty coffee drinks in Hong Kong for over 2 decades. It has since successfully provided the ideal urban and relaxing atmosphere attracting coffee consumers of all ages. As Hong Kong’s beverage culture rapidly transfer from a tea-oriented region to one offering high-quality coffee products. The number of coffee shops in Hong Kong grew rapidly and now Hong Kong has become one of the most competitive markets for quality coffee beverages. Read MoreA Descriptive Study of the Practice of Music Therapy in Hong Kong17388 Words   |  70 PagesHONG KONG BAPTIST UNIVERSITY DEPARTMENT OF MUSIC A DESCRIPTIVE STUDY OF THE PRACTICE OF MUSIC THERAPY IN HONG KONG By LAM HOI YAN April, 2007 04002865 ABSTRACT The purpose of the study was to examine the development of music therapy in Hong Kong. Specifically, a number of related issues were studied including definition of music therapy, the origin of music therapy, the recent developments in music therapy in China, establishment of a music therapy session, and the setting of

Tuesday, May 5, 2020

Globalisation to Big MNC-Free-Samples for Students-Myassignment

Question: Using an example of an MNC from an emerging Market, present an analysis of the Opportunities and threats that Globalisation creates for Decision-Makers. What are the main lessons International Business Managers can learn about the interplay between home and host Country differences in achieving success? Answer: Introduction In earlier time, when there were no industrialization and no globalization, each and every country was doing business in their own home countries. At that time, the number of industries was so low that most of the sectors were ruled, owned and managed by the government. This was the time when local or the domestic producers earned really good amount of profits for their production of goods or services(lotey, 2010). But as time passed, the need of globalization was felt by everyone. In late 1980s globalization hit almost every other country around the world, and those who were not part of it later accepted globalization in order to boost their drowning economy(Becky, 2000). Globalization is believed to be started from Africa(education, 2013). Earlier it was only limited to people moving from one place (country) to another. When people from different places reached other countries they shared their ideas customs with that new country, this slowly led to the exchange of items between p ersons, then business and then at large between countries. A simple definition for globalization is: Globalization refers to all those processes by which the people of the world are incorporated into a single world society, global society(Albrow, 2000). Importance of globalization What does globalization means? It is the link between, the different countries with each other for the purpose of business, government affairs, or for migrating people from one place to another. Earlier the scope of globalization was only related to the business but when it was clearly and broadly defined by many eminent authors the meaning of globalization changed. The importance of globalization in todays world holds much more space in the room. There is no country left being the participant of globalization. Earlier it was only possible for the big scale industries to operate their businesses in other countries. Globalization made it possible, even for a newly opened business to go globalize. With the introduction of globalization many developed countries has made an enormous growth since then and has registered their name in the list of big players. An example of such a country is INDIA. In early 90s India opted globalization in order to save its drowning economy, and to everyone s surprise with a GDP of as low as 0.5% in 1990-91, India achieved a GDP growth of 9.7% in 2007-08. So globalization has its own importance that cant be ignored while studying about globalization. Globalization Firstly we will discuss the threats of globalization to Big MNCs given by (berth, 2014): Rise in competition: When a new company steps into and becomes a participant of globalization, they faces a tough competition from the existing participants, as the existing firms are already using high standards in their products and services, this force the new entrant to improve their standard in order to compete in the globalized market. Sometimes the scenario is totally opposite, a new entrant comes with such high technology that the existing players have to rework on their standards. Social Obligations: When a firm enters to operate their business in a new country, they are pre-occupied with several social obligations to fulfill. These obligations are kind of compulsory tax on the international firms. If these obligations are not met, then the table can turn out of the favor of the firms. Huge Taxations: Each country has their own taxation systems, few countries provides rebates in taxes to international firms, while few countries charge huge taxes in order to earn good amount as revenue from such business firms. Cost of raw materials: Most of the international businesses have turned to set up their branches in under-developed countries. Sometimes the firms do not get the required raw material in such countries so they bring it from their home countries which cost them really high, ultimately results in high expenses and low incomes. Hesitation of Local Public: If a globalized firm sets up in a really backward country, they do not get much attraction of customers as customers hesitate to buy foreign brands thinking that they must be very expensive. Now we will discuss the opportunities of globalization to Big MNCs given by (ferida, 2013): Location of Choice: Many countries in order to attract a large number of foreign brands to set up their industries in their countries, gave many benefits such as choice of location for the industry. This does not only turn in favor of the firms but also gave them a competitive advantage on others. Standard of Living Increases: In a country, when globalized firms enter the market of under-developed countries, the countrymen of that country positively try the product and services of that firm. This not only favors the firms but also increases the standard of living of the peoples living in these under-developed firms. Skilled Labor: Nowadays companies that go globalize, first study all the aspects of the targeted countries and then selects the most suitable country with skilled labor, resourceful lands and other benefits. Brand Name: Globalization has made it possible for all the firms to make their brand name all over the world by operating their business in all possible countries. It is up to the firms now, how to make that name. High Tech Machinery: One of the most important opportunities that globalization has availed to the companies are the high tech machinery. When a globalized company goes to other countries for their business, they observe the host country and their technology and if find appropriate they opt that technology into their workings. Critical Analysis Here in this part of the assignment we will study about this topic in detail. As every country was entering into the globalization era because of its booming benefits, many were afraid of its unseen threats. It is an old saying every good thing comes with a price to pay. Similar, was in case of globalization it came with numerous benefits yet it didnt managed to fade off its threats(Bellarus, 2010). To explore the topic of globalizations opportunity and its threat, we will take an example of a firm that is currently doing really good at domestic and international level. Zara is a Spanish firm providing, Clothing line products, now all around the world and before globalization their supply was only limited to Spain. Zara is perfect example of a globalized firm that really worked hard and turned every opportunity of globalization into their favor. The owner of Zara is announced the second richest man of the world by (Magazine, 2017). How the owner of Zara clothing company managed to re ach the spot of second richest man of the world, then the answer would be globalization(Buck, 2000). Zara presently owns 2100+ stores in almost 40 countries of the world. In 2015 Zara was listed in global brands list on 15th spot. Zara took every opportunity of globalization to make maximum profits out of it. Zara deals in Men, Women and Kids clothing; there is no doubt about the quality of the clothes you will get under ZARA roof. Below is the picture showing one of the ZARA showrooms in London at the most prominent place. This picture is a proof in itself about the success of ZARA because of globalization. Globalization helped Zara in opting newer, better, safer and economic technologies. In every region or country where they incorporated their work Zara created a large number of jobs, in return they got trained skilled labor (employees). In some regions they also received rebates in taxes from government of developing nations. These were some of the opportunities that are enjoyed by Zara. Now we will talk about the threats that emerged from globalization to this clothing brand. The first very common threat is the competition from the local brands. It is not always about brands but preference, even now there are a large no of peoples in developing nations that hesitates to buy branded clothes because of a their misconceptions that branded clothes means expensive apparels. Another threat to this emerging MNC is the lack of skilled labor in developing countries. When such companies with high technologies set up their branches in countries with outdated technologies and unskilled workers , the profits as well as the name of the company suffers. Another major threat could be cultural rifts between the company and the peoples of the host countries(Jicksy, 2012). An example of such threat is: In India, Coca-Cola Company compared and showed in an advertisement that their product (soft-drink) is better than milk, which affected the sentiments of many Indians, this advertisement created a cultural rift between the peoples and the company and this rift resulted in huge loss for the Coca-Cola Company. Now we will talk about what the managers of these big firms learnt from the process of globalization. A manager is a person who manages every little or big action of his/her related department. A manager is a key person in the success of any business as the higher end only makes the rules, regulations, frame policies and set objectives, but it is a manager who makes sure that every single employee is working towards the achievement of that objective. In the process of globalization, a firm decides to set up their branch or an office into a country other than their home country. The high end authorities come up with this decision and the managers of that particular firm then studies, observe and gathers the information about setting up another branch in another country. If everything goes right, managers report back to the high level officials and finally they incorporate their branch in host countries. In the process of globalization the managers of international firms explore their own field of capabilities and strengths. Globalization has really good and positive effects on the working of the managers. A manager working with a globalized firm not only gets the chance to work in their own country but also enjoys the opportunity of working in a host country(cuepper, 2017). Below are the points a manager working in a globalized firm can learn from the interplay between the host and home country in achieving success: Better technical knowledge: When a manager working in a globalized firm, working between home and host country, they become very known to the technology of both the countries and by comparing and observing they selects the finest of the high tech machinery for the business which ultimately results in the success of the business operations(Kasapidis, 2013). Creativity: A company for example, is doing a business of fast food (fried chicken) in a host country and is not earning a large attraction of the customers, and then it will be its manager to think about creative ideas to gain a large customer base. Managers of globalized firms come up with the most creative ideas as they are already known with the host countries peoples expectations and preferences. So another thing a manager of an international firm will learn from the interplay of host and home country in achieving success is creativity in abundance. Capability of coping up with stressed situations: Another main thing that a manger will learn from globalization is the capability of coping up with the stressed situations in business(harvey, 2009). As the managers of international firms are much more familiar with every business problems so they hardly get affected when any new problem arise. Intuition: When the managers of international firms work in host countries in totally opposite work conditions and with new staff, they not only develop the qualities of better leadership but also they also explore the ability of intuition in them. Conclusion After observing all the facts and information about the globalization, a detailed and a brief conclusion have been written here. Globalization has its own merits and demerits that one cannot ignore. It is now really important for a company as well as for a country to be a participant of globalization. In order to earn worldwide brand recognition, a company needs to operate their businesses in overseas with better or with the same standards that they are providing in their home countries. All this has become possible just because of globalization. It has numerous threats as well, but globalization has helped many economies from drowning and it helped in developing friendly relations between the governments of different countries. 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